Information
about Re-Selling Web Services
Marketing
Locally
One of the strengths of a re-seller
is the ability to market locally. Local Internet Service Providers
usually need to charge a much higher fee for domain name web hosting
than our re-sellers due to higher overheads; by having the ability
to provide their services for a slightly lower fee, our re-sellers
can grab a large share of the local market and even dominate it
if willing to work hard at it.
Here's an
example: Let's assume that you live in Canberra, ACT. (this is
not based on actual current Web Hosting prices in Canberra, it's
meant to be an example only)
Looking at
the local Internet Service Providers, you determine that the Average
Monthly Fee for web hosting is $55. You also determine that the
average Setup Fee is $65, and the average cost of .com domain
name registration is $60 per year.
When re-selling
our Web Hosting services, your cost would be as follows:
$10 setup
fee and $13.33 per month for the domain web hosting.
$33 per year
for .com domain name registration
Giving you
a profit of around $25 per month for hosting and around $30 a
year for their domain names if you sold at the local average rate..
Even if you only charged for web hosting at a rate of $25 per
month, you will be charging less than half of what your competitors
are asking and still have a 100% markup.. 100 clients at this
rate equals over two and a half thousand dollars a month profit.
At the same time, you are saving your customers money by providing
the services for half the price of what they would have had to
pay!
Whether you
charge a setup fee or not is entirely up to you. If you need help
setting up part of the account, a setup fee will help to cover
it.
How
to get local customers
Let's
take another look at the competition;
This time, let's evaluate their marketing ability. What are their
strengths and weaknesses? Where and how do they advertise? In
the newspaper? radio? magazines? Which ones do they use the most?
Which ones do they use the least?
Suppose you
find that the ISP's in Canberra
rely
primarily
on newspaper advertising and marketing to their existing dial-up
Internet access customers, but do very little door-to-door, face-to-face
sales. This tells you that you might be able to exploit their
weakness in the area of personal contact sales. This is usually
also the most fruitful angle to work in most communities.
To
market locally effectively you need to be where your prospective
customers will be and as often as possible.
Join your local Chamber of Commerce, Sporting, or Lions Club and
get involved as much as you can. Friends and family may already
have a foot in the door of some these places, they might introduce
you or you can even help them make some extra money by signing
them up as your resellers.
Business
Secret:
People do business with people they like, even if they can get
a better deal elsewhere. By ingratiating yourself with various
business owners, you will create a desire in them to send business
your way. Be friendly, have fun, get to know them. Selling your
service should seem to be almost an afterthought.
Another
way to pick up new customers
is by hitting the frog and toad - door to door sales. Concentrate
on the business areas in your city and visit several new businesses
a week. You might simply introduce yourself, drop off your brochure,
and answer any questions they might have.
To
make a good impression on prospective clients,
always have nicely designed professional looking literature handy.
They may never read it, but they will judge you to be a serious
about your business, and this will reflect well on your company.
There
are many other ways to market your services locally.
With a little creativity and work you can easily become the leading
web service provider in your community, we have all the resources
you need to succeed now and grow into the future, please contact
us for any questions you have or if you are ready to get started,
Sign Up for a Pack Leader or Pack
Leader PRO web Hosting account.
Please
browse the other articles and resources on Re-Selling our Web
Services:
Further
Information about re-selling our Web Services:
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